Aaron Smith

Founder of KX Pilates, Aaron Smith, is an award-winning fitness innovator and entrepreneur. Based on the Japanese philosophy of kaizen (continuous improvement), KX Pilates is a dynamic workout that has transformed both fitness participants and the business at large. Aaron founded KX Pilates in February 2010 and has since built it into Australia’s largest Pilates franchise, with 100+ studios and growing across Australia, New Zealand, China, and Southeast Asia.

Kaizen drives Aaron physically and mentally and imbues everything he does, from the way he sharpens his business skills to the lessons he has applied to his life thus far. He lives and acts by the principle of creating a culture of empowerment for Franchise Partners so that everyone in the KX Pilates business rises with the brand’s success.

In November 2018, Aaron stepped down as CEO to focus on culture, innovation, and international expansion.

As the founder of KX Pilates, he has earnt multiple awards and much recognition, including being recognized as an influential Victorian to watch by the Herald Sun in 2020, Australian Young Fitness Entrepreneur of the Year in 2019, named in the top three of Australia’s Top 30 Franchise Executives (2020), featured in the 2019 Top 10 Dynamic Entrepreneurs by Dynamic Business Magazine, and The Courier Mail’s Top 20 under 40 Entrepreneurs of 2022.

He lives in the Sunshine Coast, QLD, Australia, and is married to wife and business partner, Andi Fiorenza. They have three beautiful children: Archer, Ava, and Amelia (Millie). Or collectively known as the “A-Team.”

KX Pilates is always looking for the next amazing Franchise Partner to join our KX family. For franchise enquiries please visit www.kxpilates.com.au/own-a-studio.