Get Noticed!

PR Retreat with Dean Publishing

Are you ready to land priceless media coverage and skyrocket your business growth?
Need strategies, tools and templates to guarantee you a tried-and-tested formula for PR success?

Then this incredible two-day PR Retreat is for you.

As an author and business owner, you need loyal, raving customers to do three things:

boost sales

grow your business

expand your brand presence

Paid traffic channels are a proven way to attract a constant and steady stream of customers. Most business owners are happy to fork out thousands, even millions, to Google and Facebook every year to bring in traffic and sales.

Yet what most authors don’t realise is that you can use PR to generate more leads and sales than you have ever imagined.

Get influencers excited to talk about what you do.

Instantly boost your trust and authority.

Have your brand featured on TV shows and popular news websites and publications.

Our two-day PR Retreat will show you how to secure priceless press coverage on major news outlets, local and internationally.

Meet your Publicist

Adrian Falk

For the last 24 years, Adrian Falk, founder of Believe Advertising & PR has helped authors get featured on Foxtel, Fox News, Daily Mail, Studio 10, BBC, Bloomberg, Sunrise, TMZ and more.

With Adrian’s customised 2-day PR Retreat, your book could become a viral, social media sensation, featured in major news articles or become a favourite for influencers.

You could even find yourself interviewed on major TV programs like Sunrise or Good Morning America. That’s the kind of publicity that can skyrocket a business overnight.

Now, Adrian has packaged up all the PR secrets, tips, strategies and tools he developed over the last 24 years, and is giving you the opportunity to learn from him.

The PR Retreat will teach you everything (and we mean everything) you need to become your own PR rockstar. Seriously.


This PR Retreat will be held at Dean Manor in the Macedon Ranges. We have limited spots available (16 in total) so those attending can get personalised assistance with their press release.

DATES: Thursday 10th and Friday 11th August 2023

If you are from out of state, we recommend you fly in the night before and fly out on Friday evening. We have recommendations for accommodation nearby if required.

How The PR Retreat Can Help You

Over the span of two days, Adrian will share the publicity-grabbing skills he has picked up from more than 24 years perched at the leading-edge of the global PR industry.

Inside the PR Retreat, you’ll discover:

  • How to lock in brand-boosting PR in major news websites, publications and TV shows like Fox News, Studio 10, TMZ, Sunrise, Forbes, Sunrise, BBC, and more.
  • It’s all about your story! Learn how to craft an exciting, emotion-dripping brand story that attracts journalist attention like a magnet (even if you ‘hate’ writing).
  • Learn the inside story on the types of media outlets you should target that almost guarantees you’ll land major PR opportunities.
  • ​How to connect with famous influencers that can make your business an overnight sensation.
  • ​‘Steal’ Adrian’s proven press release template: use this template to quickly and easily whip up press releases that media outlets drool over.
  • ​How to use to PR to open the floodgates to more sales, more leads and greater brand presence.
  • ​And much, much more!

Examples of PR Exposure Adrian has Generated

Is the PR Retreat Right For You?

The PR Retreat is for any business owner or author who would like to know how to secure business boosting press coverage without having to pay an PR agency thousands of dollars.

We want you to succeed when it comes to promoting your book and we know a lot of authors would love know the inside PR secrets instead of hiring an agency. This event will teach you everything you need to know!

The PR Retreat is a great fit for you if …

You’re on a shoestring budget: We get it. When you’re just starting out you don’t necessarily have the funds to splash on a big budget marketing campaign. That’s why we’ve focused on making the PR Retreat as affordable as possible. From as little as $2995 (+ GST), this program is a bargain when you consider that hiring a pro-publicist will cost you upwards of $20k per campaign.

You rely on authority and trust to win customers: One of (if not THE) best way to show you’re an expert and thought leader in your industry is get your business and brand and book in front of the eyes of your target market. Quality PR is your fast-track to spreading word about your brand. Plus, the ROI from one or two solid PR campaigns can easily exceed 100:1.

You want a proven way to accelerate your brand presence and boost sales: The PR retreat will equip you with all the essential skills you need to gain priceless – and essentially free – press coverage. While your competitors stick with increasing paid traffic budgets, you could be featured in major newspapers, podcasts, or even appear on TV programs.

You’ve tried PR before but never saw results: It hurts when you put time, effort and money into PR and don’t get a whole lot to show for it. However, we’ve found the #1 reason people fail is because some critical elements of a successful PR plan are missing. Just like you need a strong foundation to build a house, you need a good base of skills to launch an ultra-successful PR blitz. The PR Retreat gives you all this and more.



Understand your brand’s purpose
An effective PR campaign hinges on understanding your brand’s purpose. Here we’ll extract the purpose of your brand and how your brand serves others. We’ll also cover why PR should play a major part in your overall marketing mix.

Know and understand your audience
It’s difficult to know which media outlets to target when you don’t have a grasp on who your audience is. Here we’ll ask questions like: what appeals to my target market? What makes them stop what they’re doing and show interest in me or my business? What media sites does my audience consume?

Identify your top 3-5 media outlets
Once we’ve got a handle on purpose and audience we can start working out which media outlets are best to target and pitch. Here Adrian will walk you through the best media outlets for your brand and business.


How does your brand change lives?
Understanding how your brand affects your target audience is a big part of forming your brand story. A brand story is what will get journalists to sit up and take notice of your brand. Here we’ll extract the ‘big idea’ behind your brand and use it to craft your story.

Why social proof is essential to your story
Here you’ll utilise customer testimonials and success stories to inject more life into your story and pitch. Social proof is a powerful tool to relate to your target audience and the media.

How to craft the perfect, attention-getting headline
The purpose of your headline is to get the media reading your story. So, you need to ensure you craft a compelling headline that gets someone to continue reading. Adrian will take you through 5 foolproof ways to write headlines that attract instant attention!


‘Steal’ Adrian’s million dollar press release framework
Adrian will share the proven press release framework he has used to book millions of dollars worth of media coverage across the globe. This press release framework could take your business from ‘unknown’ to ‘viral sensation’ overnight!

Not a writer? No problems?
Adrian will show you how to write a killer press release.

Five press release ‘killers’ to avoid at all costs
Discover the five things you should avoid adding to your press release and why each one turns off media outlets.


How to quickly identify the best media outlets to reach your audience
What media will best reach your audience? Discover how to quickly assess whether you should target online platforms, TV, radio or influencers.

How to pitch media outlets and book coverage that can put your business on the map
Adrian will show you how to select and pitch the media outlets that fit your target market criteria. You’ll learn how to best pitch your story and how to identify the editors and influencers that can help you promote your story and how to connect with them.

The 5 things your should NEVER, EVER say to a journalist when pitching your story
If you want any hope of getting a journalist excited about your pitch and story…don’t say any of these five things.
And get this …by the end of Day 1 Adrian will have you set up, ready to pitch your first story so we can can hit the ground running for Day 2 (and guess what? Some of you may even have responses overnight from press!)


We’ll start the day with more focused pitching strategies and discuss how to follow-up with the press.

Interview and Media Training – lights, camera, action!
Then it’s time to get ready for your interview with some customised media training. You’ll learn what to expect if you are selected to be on TV, radio or a podcast and how you can be best prepared.

Perfect Your Pitch
Adrian will help you perfect your pitch and get media ready.

Optimise your Press Release
Adrian will optimise your press release to help you maximise the amount of press coverage you could receive.

Q & A
This is your opportunity to ask Adrian any final questions before you leave and take the media world by storm.


This event is first in best dressed. We’re grateful to have lots of past and current authors so we anticipate this event will sell out. If you’d like to reserve your spot, simply fill in this form and we’ll be in touch. The cost for the 2 day event is $2995 + GST